1 of women meet their dating partner here

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Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.

Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.

Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.

The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.

The result is that, rather than being someone that defies all calculation, love is now big business worth an annual billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.

Academics, meanwhile, are fascinated by the data being gathered — and largely kept secret — by the dating industry.

Anna Wilkinson has been married for seven years, has two young children, and – although exhausted – is delighted with her lot.

“I was 33, had just broken up with my boyfriend and was beginning to think I’d never have a family life.

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Photo after photo of your friend's new boyfriend, your sister's kids and engagement statuses from those high school sweethearts you grew up with.

One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.

Just today, nine million Britons will log on looking for love.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.

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